Businessman

Communauta footprint

Sincerity and Respect

Thank you for considering my opinion. I hope I have contributed positively… I felt very good participating sincerely in each activity, hoping to be as useful as possible for the study. A big hug to the community and greetings to all my fellow participants, who shared opinions and evaluations respectfully at all times.

Hombre, 45 a 55 años

Very Instructive

Thank you for the opportunity to participate in this completely new experience for me. It has been very instructive. It seems like a very interesting initiative. Thank you very much for everything, and I hope my views on energy, the environment, and the current situation have been useful.

Hombre, 45 a 55 años

An extraordinary activity

Thank you for including me in this research, it has been a very interesting experience, making me think about a topic and understand others’ viewpoints, using a methodology that I find excellent in both structure and content. Moreover, mixing content that shows interest in the person, along with a respectful and warm treatment, turned this commitment into an extraordinary activity. Thank you from the bottom of my heart, and of course, you can count on me, and as Benedetti said, not just until two or ten, but count on me.
Best regards.

Mujer, Más de 75 años

A model community

With all the poorly spent time we witness on social media, this community is a model showing that research, education, and enrichment on less “attractive” topics are possible. Thanks for your efforts.

Hombre, 35 a 45 años

Learned many things

Thank you for creating this community. I have learned many things I didn’t think I was interested in… Now I have more tools to navigate the tedious world of energy companies.

Mujer, 25 a 35 años

A Challenge

Thank you for inviting me to this project. I admit I am very resistant to new technologies; I’ve tried several times, but it still overwhelms me. This made the project a challenge. Also, I had never paid attention to these topics or
my electricity bill. It’s embarrassing, I admit. It has been a very interesting process, a discovery. It was a pleasure reading and learning from you all. I wish you a GOOD LIFE and see you soon. Best regards.

Mujer, 55 a 65 años

Cases

¿What factors influence citizens' choice of energy company, and to what extent do advertising communications, offers, and promotions impact their decisions?

Commun Methodology:

Qualitative methodology through a Digital Community.

  • Communatas sample: 48 participants aged 24 to 80, distributed across Spain.
  • Duration: 6 months, from November 2022 to May 2023.
  • Project Leaders: Pepa Barral and Myriam Durán from TwoMuch S.L. in collaboration with Empírica.

 

Business Impact:

Establish strategic recommendations to optimize the relationship between customers and energy companies.

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